Why Guest Posting Is The Best Strategy For Link Building
Guest posting for backlinks, when done right, can be one of the most powerful link-building strategies for your business. Content is a crucial part of any good digital marketing strategy, and guest posting is one way to get high-quality content in front of more people. But what exactly is guest posting?
Guest posting, also known as guest blogging, is the process of contributing articles or blog posts to another person’s website or blog in exchange for a link back to your site or another desired page on the web. This is an excellent way to build traffic and search engine rankings.
Many SEO strategists are starting to realize that it’s their best bet at reaching out to larger audiences and boosting their website traffic. It’s not hard to see why- according to Google, guest blogging is one of the safest and most effective methods of promoting a website while building authority.
First, check out Google’s policy on building links before starting a links-building strategy.
5 Reasons Why Guest Posting For Backlinks The Best SEO Strategy
For many bloggers/website owners, guest posting is a key ingredient to their marketing strategy. However, not all of them know the true potential of this technique. Few might even be aware of its benefits and opportunities. Without further ado, here are some reasons why you should start guest posting.
1. Attract High-quality Backlinks
Guest Posting For Backlinks
The first and foremost benefit of guest blogging is attracting high-quality backlinks. Backlinks play a crucial role in search engine optimization (SEO). If you can publish your content on a high authority site, you will get a very powerful link from that site. This can boost your site’s SEO and visibility to the search engine algorithm.
Guest posting is an effective way to build links and relationships. When you contribute content to a site, you can naturally acquire high-quality backlinks from the site. Links from highly relevant sites will help improve your SEO.
The best part is that when you guest post, you can add value to the host blog while promoting your own business at the same time. Guest posting isn’t always easy, but it can be advantageous in the long run if you know what you’re doing.
Quality content that is created as a part of a guest posting campaign will attract hundreds of high-quality backlinks, which in turn can help your site climb up SERPs rapidly.
2. Gain access to a new audience
Guest posting also provides you with exposure to a new audience that may not be familiar with your brand.
This is the most important benefit for me. What are the chances that the blog you are guest posting on has a different audience than your blog? Pretty high, right? You’ve been working hard to gain new readers to your blog, and by guest posting, you can tap into their audience and introduce yourself to new readers on other blogs.
These new readers may turn into subscribers, or they may even go back to your blog and share one of your posts on social media. It’s a win-win situation.
When you guest post on a website that’s bigger than yours, you get the chance to introduce yourself and your brand to dozens, hundreds or even thousands of new people. This can lead to more email subscribers and followers on your social media accounts, leading to more customers for your products or services.
3. Position yourself as an authority
You can establish yourself as a thought leader and an expert in your niche by writing about topics that matter to you and adding value to others. Guest posting also helps in building relationships and trust among users.
Publishing articles on other sites allow you to show people that you know what you’re talking about in your industry. It will enable you to share the knowledge you have with the world.
As you build up a list of articles published on other people’s sites, it shows that others in your industry recognize you as an authority and are willing to pay for your expertise. This helps establish credibility and trust before people visit your site or engage with you.
5. Improved SEO (search engine optimization)
The backlinks in your guest post can pass on some SEO juice to your site. Links are the lifeblood of Google’s ranking algorithms, which determine how much real estate you get in search results, so every link is valuable. The links can help you climb the ranks in search engines, resulting in more organic traffic and a better ranking position.
The links you include in your guest posts are typically do-follow links that pass on some of their SEO value to your site, which can help boost your rankings and traffic.
6. Improves Domain Authority (DA)
Every established website has its own Domain Authority (DA), a score given by Moz to predict how well a website will rank on search engines. The higher your DA score, the more likely you appear in SERPs.
A guest blog post published on an established website can help improve your DA score — as long as the article includes links to your website. The higher the DA of the website that publishes your content, the better it will be for your brand image and online presence.
Bottomline On Guest Posting For Backlinks
SEOs have been talking about the importance of building backlinks for over 18 years. Google’s official position on links is that they are one of the top 3 ranking factors, along with content and RankBrain.
A well-thought-out guest blogging strategy can get you loads of high-quality links, boost your brand awareness, grow your audience, and land you some incredible opportunities.
The more you contribute to other websites, the more exposure your brand gets, helping people become familiar with what you do and who you are as an expert in the field. Your name, website URL, and social media profiles will be included in every guest post, making it easy for people to find out more about who you are and what you do.