What Is Your Backlinks Strategy In 2022?
It’s hard to overstate the importance of a backlinks strategy in 2022. Inbound links are the foundation of your SEO success, and you need to earn them if you want to rank high on Google.
If you’re new to link building: backlinks are links that go from one website to another. In the case of a backlink (also called an inbound link), the linking page, article, or website is focusing on your site.
A backlink is like a recommendation for your content or page. It usually comes from a related and trustworthy website or blog. The more backlinks you have, the higher your ranking will be in search engines such as Google.
Backlinks are important if your goal with your website is to rank higher up in Google search results. It’s also important to understand what makes a quality backlink and how to get them.
How Can Backlinks Help You Grow Your Business?
Backlinks are precious for SEO because they represent a “vote of confidence” from one site to another.
In essence, backlinks to your website signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to and worth surfacing on a SERP. So, earning these backlinks can positively affect a site’s ranking position or search visibility.
Backlinks also play a major role in search engine optimization (SEO). First, they help “crawlable” pages on your website get discovered. Without backlinks, crawlers may not be able to find your site at all.
Search engine optimization (SEO) is becoming increasingly complex. There are several reasons for this, including that the SEO landscape is more competitive than ever, technological advancements and consumer behaviors are changing rapidly, and Google is continually improving its algorithm in an effort to provide users with the most relevant and useful results possible.
As the SEO landscape becomes more complex, it’s important for marketers to understand what has worked in the past, what is working now, and what will work in the future.
The Best Backlinks Strategy In 2022
Below, I’m going to share 7 actionable tips to help you build high-quality backlinks without wasting time. These tips have helped me rank multiple sites on Google and Bing, driving thousands of organic visitors every month.
1. You will need to focus on quality over quantity.
It is almost always better to focus on quality backlinks rather than quantity. What elements compose a quality backlink, and is it worth it to try and build these backlinks?
Let’s look at an example. Suppose company A has 1,000 backlinks from spammy or low-quality sites. Meanwhile, company B has 100 backlinks from gues posts on websites well known for their quality. For the most part, you would probably expect company A to outrank company B based on the sheer volume of links. However, the high-quality links will surpass, and company B will take a higher position in the SERPS and a higher Domain Authority.
Not all links are equal! Remember that as you create your backlinks strategy for 2022.
2. Continue to diversify your links (dofollow, nofollow, etc).
Since Google launched its Penguin algorithm (in 2012), the focus of many SEOs has been to remove all the bad links pointing to their sites and then build high-quality, relevant links.
While it’s true that building high-quality backlinks will help you rank better in Google, it’s not true that you should only get do-follow links.
I’d say you should follow a 50/50 split between do-follow and no-follow links for your organic traffic from search engines.
In the early days of search engines, good practice was to build as many backlinks as possible. Spammy links were no problem because they were so common around the web they were practically invisible. But today, things have changed a lot. That’s why it’s essential to diversify your backlinks and make them look natural by not having too many links from the same website or sources.
Of course, the quality of your content plays a big part too. But even if you have great content and lots of backlinks from quality websites, Google can still penalize you if those links come from just a few sources (for example, only article directories or only guest posts). According to Google’s guidelines: “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”
3. Create great content for natural link building.
Backlink building is old school and outdated. Your link strategy should focus on creating great content that will naturally earn links. That’s what you need to do in 2022 to get backlinks and rank high in Google.
In 2013, when Google launched Hummingbird, it was all about content marketing. Google started to focus more on user intent and deliver a better experience. And to do that, it placed a strong emphasis on content marketing.
Since then, there has been an evolution in the industry — from chasing keyword rankings to creating high-quality content and generating backlinks.
The focus has shifted from creating content for SEO purposes to providing a great user experience by creating valuable resources and services that people want to share with others. Content is still king!
4. Create content that links to other people’s content.
One of the best ways to build your online authority is to link out generously to other people’s content. After all, if you’re going to be an expert in your field, you need to know and appreciate what other experts do.
However, linking out is also a great way to build backlinks from other websites. When you share a link that points to someone else’s website, they’ll usually see it in their analytics and perhaps look at the post where their content was linked. They may decide they want to share that post with their audience. And since it’s easier for them to add a link back to your website than reshuffle the entire post, they’ll often do just that.
This strategy has been around for more than a decade, but it can still work well. Don’t just add links willy-nilly — use your best judgment to decide which pieces of content really deserve extra exposure, and then make sure those links appear in prominent places on your site (like in blog posts or on landing pages). You can also try leaving thoughtful comments on other people’s sites, which may lead them to discover and share your website as well.
5. Don’t ignore social media shares and comments.
Your backlinks strategy in 2022 will be to accept that links from other websites and blog posts aren’t going to be your only search engine optimization opportunity.
This is because Google’s algorithm is constantly changing, and this means that you’ll need to adapt your SEO strategy to stay on top of what they’re looking for.
It may seem like social media shares are irrelevant to a backlinks strategy, but they aren’t. If you take the time to build relationships with other bloggers through social media (and comment on their posts), they’ll likely link back within their articles or blogs sometime down the line. Plus, Google notes when brands are frequently mentioned across platforms such as Facebook or Twitter – whether positively negatively!
6. Create a robust internal linking structure.
An internal linking structure is a tactic that helps you create a good user experience. It also helps your content rank higher for relevant keywords and gives new pages value.
Your internal linking structure should be created in a way that’s intuitive to users. That means it needs to mimic the way people think about and search for topics related to your business.
To create an internal linking structure, you need to think about how your target audience will use your site, then decide which pages need links and where those links should appear on each page.
The majority of these links will be in your body content and in the comment section of our posts. It is also good to have a dedicated resource page that provides links to other important pages on your site. This helps you rank for different keywords, increasing your overall domain authority.
7. Use tools to help with your backlinking strategy.
You can use SEO tools to help with your backlinking strategy. A few of them include:
This tool is excellent for helping you find link-building opportunities, as well as monitoring your existing links. You can use the tool to track new and lost links, assess the quality of your backlink profile, and compare your performance against competitors.
The Ahrefs Backlink Checker tool allows you to see how many backlinks a website has, along with a breakdown of the number of do-follow and no-follow links they have. You can see the anchor text used in each link and the top pages on a website that is linking out to other sites.
You can also use the Ahrefs site explorer to analyze a website’s organic traffic and keyword rankings, so you can see what posts are performing best for them.
The Google Search Console is one of the best ways to see where your website ranks for specific keywords and phrases. It’s also a great way to see what keywords are driving traffic to your site, and it’s also a great way to see which pages on your site need to be optimized for certain keywords. Using the Google Search Console is a great way to see which pages on your site have backlinks pointing towards them and which ones don’t.
The Moz Bar is another tool you can use to check the quality of links pointing towards your website. The Moz Bar shows how many links point towards a particular page on your website and information about those links.
Creating a backlinks strategy in 2022 will guarantee your success online!
It’s hard to overstate the importance of backlinks for link building in 2022. They are the foundation of your strategy, and you need to earn them if you want to rank high on Google.
Here are some essential tips that will help with your backlinking strategy:
- Make yourself discoverable. Your website should be easy to find online so that people can access it easily.
- Make your content shareable. The more people share it, the more links you’ll get and the higher your rankings will be in search results.
- Be consistent with keyword research and placement. Keywords are important because they help users find what they’re looking for and help Google understand what your content is about and how relevant it is to their users’ needs.
Takeaway: To create a successful backlinks strategy in 2022, you need a little bit of everything.
When it comes to backlinks, it’s essential to focus on quality over quantity. This means you should be seeking natural, organic links that don’t come from spammy websites or tactics.
The best way to start building your link profile is by focusing on the three types of links listed below:
- Links from industry publications and influencers.
- Links from authority sites in your niche.
- Links from relevant pages on other websites (not just the homepage).
It’s that simple, the more high-quality content you create and publish on your own blog, the more backlinks you will receive. When you create a blog post that proves to be incredibly helpful to your reader, they will likely want to link back to it. In fact, they may even share it with their audience on social media or in an email newsletter, increasing your exposure and the potential for more backlinks.
In addition, by publishing higher quality content, you will gain more exposure for your website in search results. This means people will be able to find your amazing content and then link back to it.