A backlink is simply a link on another website that points to your site. There are many different methods for building these links, but the result is usually the same: more traffic from interested parties.
It’s important to remember that the quality of backlinks matters more than quantity. A single link from Forbes or the New York Times might be worth dozens or hundreds of lower-quality links!
Abandoned Page: Abandoned pages are pages that have been indexed by a search engine but are not available to web crawlers. This can happen when a page was once available online but was later deleted. The only way the search engines can find this page is through backlinks.
Anchor text: The visible, clickable text in a link is typically highlighted in a different color than the surrounding text. When the anchor text of a link is descriptive and relevant to the target page, search engines can use it as a ranking signal for that page.
Backlinks: Search engines use backlinks to help determine how well a website should rank in search results. In this context, higher-quality backlinks from relevant websites are considered “good” because they help you rank better for your target keywords. At the same time, lower-quality links from irrelevant sites are “bad” because they don’t do anything for your rankings and might even hurt them.
Black Hat SEO: Black hat SEO refers to SEO practices that try to trick search engines into ranking higher than they should be organized. This could include using hidden text or links on your website. Google does not like this practice at all, and you could end up being penalized for it if you are caught doing it.
Canonical: A canonical tag (rel=canonical) is a tag that tells search engines which URL on your website to use as the master copy in case there are multiple versions of the same page, similar pages, or near-duplicates. It prevents these duplicate pages from competing with each other in search results.
Cloaking: Cloaking shows the search spiders one version of a page while showing human visitors another version of the same page.
Do-not-track (DNT): A browser setting enables users to opt-out of being tracked by websites and online services they do not directly interact with. This setting allows users to tell websites and services that they do not want their browsing habits monitored.
Dofollow: A term used to describe links that pass value to linked pages. Nofollow links do not pass value.
Domain authority: A ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is based on the Mozscape web index data and includes link counts, MozRank, and MozTrust scores as factors. Domain authority can be improved by improving your link profile and increasing the number of high-quality backlinks you have pointing to your domain. The best ways to improve your domain authority are guest blogging, broken link building, creating data studies and infographics, keyword research, creating resources, and creating content in general that people want to share with the world.
Internal link: An internal link is a type of backlink that points from one page to another within the same website. For example, if you have a new product page, but there’s already a blog post about the product launch on your blog, you could add a link from the blog post to the product page.
Nofollow: A no-follow link is a type of HTML code that websites can use when they want to link out to another site but don’t want to “vouch” for it with their link authority. It looks like this: Link to Google.