Tag / using keywords

Users on Twitter are now more likely to see ads based on what they tweet about.The new feature, which Twitter is calling "keyword targeting in timelines," is designed to give advertisers the option to place Promoted Tweets in users' timelines by targeting certain keywords or phrases of the advertiser's choosing.Previously, Twitter primarily used a variety of signals to determine whether to place advertiser-purchased tweets in users' timelines, such as who users follow, how they interact with a tweet and what they retweet.But the new feature, announced Wednesday, allows companies to target their...

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Like many SEOs I like the idea of advertorial content for link building purposes - it’s quality written content, which is rich in semantic keywords, and is genuinely interesting for customers. Furthermore, it drives engaged traffic, you have control over anchor texts, and the sites that carry advertorials are usually of high value.However, Google doesn’t like them unless they use a ‘nofollow’ instruction (link attribute). While this is not necessarily a problem in itself, for a number of reasons, many people still want to be able to have followed links rather than be dictated...

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I have kids. I love kids. But even I get sick of seeing them sometimes, especially when it seems like they're taking over Facebook. That's why I like Unbaby.me, a Google Chrome and Firefox extension that turns your Facebook news feed into a baby-free zone. Why look at someone's cute kid when you can see this big, fat cat instead? Unbaby.me gives you the choice. Unbaby.me finds pictures of babies in your Facebook news feed and replaces them with whatever you want, which it dubs "awesome stuff." The "awesome stuff" that Unbaby.me replaces the baby photos with is up to you.It works by looking for keywords...

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Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go hand in hand, they're actually very different.First, think about what your goals are with each medium. What are you trying to do, and what constitutes success in that area? Next, think about how the keywords will be used. Where, when, how often?Finally, consider what your margin for error is. If you don't...

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NEW YORK, Sept. 6, 2012 /PRNewswire/ -- SocialFlow , the industry-leading social marketing company that helps businesses and brands improve their social marketing ROI, today announced the launch of Crescendo, Attention Buying Platform. Using real-time social data and earned media insights, Crescendo amplifies the effects of ad buys on Facebook, increasing conversions and improving the targeting, flexibility and the cost-effectiveness of social media advertising strategies.Using a proprietary algorithm that identifies linguistic patterns to predict attention and importance, the platform identifies...

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Sanderson, the publicly owned UK provider of software solutions to the Delivered Wholesale and Cash Carry industries, has enabled leading wholesaler Rayburn Trading Company (Rayburn) to achieve 10% of its sales online using its Swords solution with integrated Business Online functionality. Rayburn is the UKs leading wholesale toiletries, cosmetics, confectionery and household goods wholesaler, with a Manchester-based cash carry shop servicing approximately 3000 retailers and a delivery trade business exporting throughout Europe, Asia and Australia. Rayburn has used Sanderson software since 2004...

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SearchPro Systems, a Nashua-based SEO company, claims it has that ability."A lot of SEO companies get hit hard," with the latest Google update, dubbed Penguin, according to Andy Galeshahi, the company's vice president of sales and marketing."We have 135 clients, and out of 135, only a handful lost some of their rankings, and we got them right back up within a couple of months. The waves went through, people fell to page two, page three, and we had to get up and fix the issue."But it's never as easy as reading a tutorial. Google and other search engines keep their algorithms in constant flux - and the changes...

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If you've been following the series on Keyword Seeds and Keyword Research over the last couple of months, I've been writing about how to perform really good keyword research through a series of tactics that I call the "Keyword Seed Method". Don't bother to go look that up in Google, as I think I'm the only one in the world who calls it that. But it helps me to think of keywords as "seeds" of information that will eventually grow into a "garden of possibilities", if you will allow me the artistic license. I've been reading a lot of classic literature lately.I received many emails from readers (Thank...

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In my last post I discussed using personas to create content that targets your potential customer . In that post I defined the differences between personalities and personas:Persona = motivation (what the visitor needs, why they are on your site)Personality = temperament (how they navigate, what they need to see or read to find what they want)Using both personalities and personas is important when writing great content that is both user- and search-engine friendly.Despite what we believe about some people, every person has a personality. That personality determines how searchers seek out information...

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Just after the Google Panda hit many websites, Google Penguin was sent in to finish the job. DreamWareEnterprise.com is helping set up a new line of defense to help website owners in the future. Hollywood, Florida (PRWEB) May 08, 2012 DreamWareEnterprise.com History always repeats itself, and Google seems to follow this approach as well. Now online business owners who rely on their search engine rankings to keep their online businesses afloat are now trying to figure out why their websites ranking took a turn for the worst."With the Penguin update, websites are getting penalized or losing ranking...

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