Tag / SEO Work

Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. Business Wire, founded in 1961, has been a major force in press release distribution for the past 50 years. Now their power may have grown substantially. According to their own press release , the recently awarded patent included "the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in leading...

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Are SEO pirates sending you broke?(PRWEB) July 16, 2011 "This problem is so large that it's permanently tarnished the SEO industry on a global scale, and it's still happening today" says John Mu at Who are SEO Cyber Pirates?SEO Cyber Pirates are individuals or companies that implement un-natural SEO ranking strategies for short term gains. What most businesses don't understand is that, such practices only give good short term results. Once Google updates its Algorithms, it weeds out all the unnatural links and removes them permanently. Depending on the severity of the Pirates actions, Google may even...

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Recent changes to Google’s search ranking algorithms and highly publicized search penalization of well-known brands , have caused much angst in the SEO community. However, Google’s changes to its algorithms aren’t new.Seasoned SEOs have experienced major algorithm changes over the last decade. In fact, Google has confirmed making on average at least one change per day to its search algorithms . Clearly change is here to stay. How do you minimize the impact of these inevitable changes? Focus your efforts on the durable elements of SEO. These are the cardinal elements of SEO that...

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SAN MATEO, Calif., Sept. 10, 2012 /PRNewswire/ --BrightEdge, the global leader in enterprise SEO , today announced unmatched growth and business performance for the twelve months ending Q2 2012.BrightEdge revenues have increased 300 percent Year-over-Year (YoY), from end of Q2 2011 to end of Q2 2012.The company also announced that they now support more than 3,200 brands around the globe on the company's S3 platform making it the most utilized enterprise standard for search engine optimization technology. Leading brands rely on BrightEdge S3 for its patented SEO share-of-voice competitive tracking,...

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There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices, according to Mobile Marketer . It's fair to say that mobile search is quickly moving out of the Stone Age and into the digital age.That's the premise of a new insight paper, Mobile SEO Best Practices , published recently by my company, MediaWhiz ( disclosure : I lead MediaWhiz's search marketing and digital strategy divisions). In addition toa list of our top-10 tips for effective mobile SEO, the paper offers marketers...

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Searchmetrics introduced Searchmetrics Essentials this week, marrying search analytics software with a social media data module. Inside one tool, users can analyze and compare data from their own and competitors’ organic, paid and universal search, as well as popular social media networks.The two modules that comprise the Searchmetrics Essentials each run on a separate database, which Searchmetrics is calling "the largest, fastest databases available for search and social media." On the social side, it measures influence, determines which types of content are most popular, identifies marketing...

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SAN DIEGO, CA--(Marketwire -09/05/12)- Christopher Reid, a respected software executive and global sales leader, has joined Rio SEO as senior vice president, serving as its first fully dedicated operating head since the new brand launched as a distinct SEO and social media software unit from the Covario search marketing agency in April.Rio SEO offers a full suite of organic search automation tools , along with SEO and social media analytic modules, for both in-house corporate marketers and for search marketers at digital agencies. Rio SEO also offers a variety of automation tools for mobile and local...

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With the intersection of Social and SEO happening at a rapid pace, now is the time when you need to lay the groundwork in your social campaign to capture SEO value. As a B2B marketer, one of the key benefits to your social campaign is in its ability to help influence the buyer journey across all stages of the marketing lifecycle.In a recent Forrester study on the topic of social media in B2B, their research highlighted some of the dimensions that B2B tech buyers consider when determining a purchase plan. When we consider the impact of the social engagement, we naturally want to have our services...

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Yes, the country's back in recession and we're all doomed to spend the next 10 years wandering through an economic wasteland.Or are we? Now's the time for start-ups with good ideas and great motivation to take advantage of low spending by their bigger rivals. And here's how low-budget SEO can help…Whatever web presence your company has already, SEO can help. It's a little term for a huge area, so tailoring your SEO campaign to meet your specific needs is a must, and doesn't need to be too stressful.If your website is currently just a few pages, SEO might mean writing new content to flesh...

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Google has stirred up some fear by sending out the following message within Google Webmaster Tools, resulting in several discussions in the Internet marketing community on the current effectiveness of negative SEO. It was previously known that Google would send messages notifying a site owner if their site was pointing to what would be considered spammy pages. It now looks as though Google feels comfortable letting site owners know links they have identified as part of what they would call a link scheme are currently pointing to their site. This is an attempt by Google to discourage the use of paid...

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