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U.S. Legal Forms, Inc., a leading online provider of state-specific legal forms, announced today the success of a search engine optimization (SEO) campaign to elevate the natural search ranking of its landing page for its Wills products.

The company undertook the Wills (Last Will and Testament) effort in an attempt to duplicate an initial test of SEO methodology which increased the natural search ranking for its Power of Attorney product landing page from 300+ to 8th position (Page 1 of results) when the term Power of Attorney was entered in an online search engine.

Though efforts are still ongoing, the Last Will campaign has already elevated the targeted product landing page to 9th, 26th and 57th rank for the search terms Wills, Last Will, and Last Will and Testament, respectively. Sales of Will products – always a sales leader at U.S. Legal Forms – have begun to tick up.

Kaya Yurtkuran is U.S. Legal Forms’ SEO and PPC specialist. Using systematic backlinking (embedding the hyperlink for the product landing page in the desired anchor text) in blog comments, social media and other online venues – in combination with other internal and external techniques, Yurtkuran’s campaigns have dramatically increased the ranks of the targeted landing pages.

Yurtkuran said: “The importance of the Last Will campaign – aside from the obvious sales implications – is that we proved this summer’s Power of Attorney campaign was not a fluke. Our test of these SEO principles succeeded, and we can now duplicate those results with a high level of confidence. Applying the lessons across our entire product line is now more a matter of time, less of testing. The surprise is that our Last Will page jumped to Page 1 of Google even faster than Power of Attorney had done. We attribute this improvement to few new techniques and tweaks – SEO is a fast-moving field, and we are always learning and adapting.”

Kaya Yurtkuran, SEO / PPC Specialist
U.S. Legal Forms, Inc.
P: (601) 896-0180 x108

About U.S. Legal Forms, Inc.
U.S. Legal Forms, Inc. (uslegalforms.com) is a 14+ year online legal services pioneer and leading publisher of state-specific legal forms on the Internet. The company sells legal forms and related products to attorneys, small businesses, and the public. USLegalForms.com now lists more than 70,000 state-specific model legal forms, drafted with the language and style needed to conform to the laws of each state. U.S. Legal Forms, Inc. maintains an A+ rating (the highest) with the Better Business Bureau.

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